When
I am
not
designing
I am
sewing
riding
travelling
beaching
renovating
designing.
7West Media X Google
Oct‘24 — Dec'24
Senior UI Designer
Leading the research, design and proposal of the personalised news project under a Google statement of work.
Collaborate closely with cross-functional team including 4 designers, developers and PM.
Consultation and presentation of work to senior stakeholders.
Facilitation of user testing of Figma Prototype.
Ownership of Design System updates across The West & PerthNow
Key projects:
Personalisation POC: Clickable Figma prototype used to test UI and relevancy of personalised content.
Veloceo
Feb‘24 — current
Lead Product Designer
Lead all design initiatives in a small AI startup, managing end-to-end design processes, branding, design operations & design systems.
Manage a portfolio of 6 AI-powered products, ensuring innovation, user-centred design, and consistency across diverse projects.
Collaborate closely with cross-functional leaders (CEO, CTO, PM, AI Architect) & manage offshore development team.
Facilitate design sprints and workshops to drive collaborative problem-solving and rapid prototyping.
Established a user feedback loop to continuously iterate on designs based on real-world user experiences.
Key projects:
Hiremii: AI tool for fast-tracking recruitment, delivering an 85% reduction in job ad creation time.
Relait: AI-powered investor relations tool, resulting in 75% reduction in time spent on investor updates.
Workmait: Rostering tool that has reduced rostering errors by 15%.
Sorted: AI-powered R&D tax claim tool, reducing time spent on claims by 40%.
Orchestrait: Ask-your-data-anything AI tool, aimed to improve access to data & insights, increasing employee efficiency.
Home Intel: AI-powered building inspection tool, aimed at reducing inspection times & improving report accuracy.
InPsync
Mar‘24 — current
Co-founder & CTO
Co-founder & CTO of InPsync—a mobile app currently in MVP development that matches clients with therapists based on personality & communication style.
Leading all product design & development efforts—from research & UI design to managing the offshore development team.
Conducted in-depth user research to ensure the MVP aligns with user needs and market trends, gathering insights from potential users and therapists.
Developing a sophisticated matching algorithm based on user research, currently in testing.
BHP
Jan‘23 — Feb‘24
Product Designer
Led design efforts on two multidisciplinary teams, driving product strategy & delivery.
Managed the product backlog & prioritised features.
Designed & launched 2 enterprise products—driving tens of millions of dollars in value.
Mentored my product teams on user-centred design—transforming WoW & delivery approach.
Overhauled the Design System to atomic structure—improving speed to prototype across 7 product teams.
Established a local Design Chapter & mentored junior designers to foster design capability growth & collaboration.
Key projects:
Smart Maintenance: Port predictive maintenance platform, leading to $17m in avoided production downtime (p.a.).
Rail Track Predictive Maintenance: Predictive rail maintenance platform enabling more strategic railway shutdowns and reduced speed restrictions, resulting in $10m in increased production (p.a.).
IBM
Jun‘20 — Jan‘23
Senior Product Designer
Design Lead on a multi-disciplinary squad—leading 2 other designers.
Managed the product backlog & prioritised features.
Researched & designed 4 digital products from concept to delivery—driving millions of dollars in value & safer operations.
Coached team in UX, Agile, Design Thinking, & LEAN methodologies.
Built & governed a Design System in Figma—utilised by 30+ designers across multiple projects, improving product consistency & development efficiency.
Mentored multiple interns, graduates, & junior designers—guiding their development in design practices & fostering a collaborative team culture.
Key projects:
Sentient: designed 3 modules in a risk management tool for an Oil & Gas facility, resulting in $2m of CAPEX avoidance & 90% reduction in time spent on administrative tasks.
Integration Hub: UI audit, testing & refresh, to align with new design system & improve UX.
IBM
Jun‘19 — Jun‘20
Junior Product Designer
Created interactive training artefacts for IBM Garage—used globally by thousands of IBMers in various roles & seniority.
Created value framework tool (excel) for more consistent valuation of Garage initiatives.
Conducted IBM Garage onboarding & ways of working training.
Transformation initiative branding.
Key projects:
Organisational Redesign: After a significant drop in oil prices, I was part of a team that redesigned the organisational structure & work practices to maintain production with a lower headcount & more remote resources.
Maximo rollout: acted as Business Analyst for state-wide roll out of a work management tool at Watercorp.
Smart Metering: acted as Change Manager for the implementation of the Smart Metering product at Western Power.
Freelance
Feb‘17 — Jun‘19
Junior Product Designer
Worked on my own startup projects—creating business models & product prototypes to pitch to various startup competitions & accelerators.
2nd place at Startup Weekend Monterey Bay with an app designed for small groups of strangers to connect over a meal.
2nd place at Alpha innovation contest with an app that made ‘every girl an influencer’ on a fashion-focused social media platform.
Small graphic design jobs.
Self taught Sketch, InVision.